Bring ideas to life

Develop more high-confidence bets aligned to your big picture thinking.

Set up your profile in about six minutes. Free to build, yours to keep.

See the launchpad in action

01

Create your profile

A short setup flow builds your investor profile — who you are, what winning looks like, where you get your signal, and the seven theses you're betting on. That's what tunes the engine to your goals instead of a generic feed.

02

Press play on your incubator

Seven agents give you continuous coverage no analyst team could match: they read the market, update the strategy as evidence moves, find the whitespace, and generate the ideas.

03

Add your human touch

Invite friends and colleagues to vote and weigh in alongside you — every reaction tunes your engine. Then make the call that matters: pick the best ideas for your agents to deep dive.

04

Test against real demand

Your highest-quality ideas graduate to the Launchpad — our separate proving ground — where agents A/B test landing pages and marketing to drive genuine waitlist signups. Hit the target, and agents build a working prototype.

How it changes the math

Throughput is the whole game.

Early stage — founder or fund — is a race between two clocks: the runway running out and product–market fit showing up. Every idea you can put through a real demand test before the money runs out is another shot at winning that race. This engine is built to move that one number.

How many ideas do you want to test before you commit?
8 ideas
Testing one idea at a time
With DECA Labs — all at once

Assumes an 18-month runway and ~12 weeks of focused time to take one idea to a real demand signal, run sequentially. DECA Labs runs them in parallel in ~3 weeks; demand-test spend is pay-as-you-go and varies by category.

0

ideas generated

0

taken to full deep dive

0

in live demand testing right now

The outcome data on those five isn't in yet. When it is, it'll be on this page.

Traceable diligence

Every idea traces back to its evidence.

Your thesis, a funding signal, a theme, the whitespace inside it, an idea, a deep dive, a demand test. Seven agents hand work down that chain — and every score is computed from a logged source rather than generated by a model. Open any number and read what's behind it.

your thesisfunding signalthemewhitespaceideadeep divedemand test
7 agents

a research bench running continuously, each one showing its work

1 living profile

your theses, your risk posture, your sources — every run reads them, and every vote you cast tunes them

3 decisions

set the theses, pick the ideas, decide to launch. The rest is agent work.

Built for anyone making a bet.

Whether you're choosing your next four years or building a portfolio you didn't have to wait for — the engine runs on the theses you set.

Solo founders and builders

Between companies, or between bets. Stop choosing your next four years from your own anecdotes.

Teams mid-pivot

A pivot stops being a restart. Test your next three bets while the current one is still running.

Angels and emerging funds

Create your own deals instead of competing for allocation. Then recruit founders to the ones that prove out.

Established funds

A research bench for every portfolio company, and evidence that your portcos are building on more than instinct.

Corporate VC and innovation teams

Cover the threats to the core business before they arrive — and build the new wing, the next product line, or the subsidiary with demand evidence instead of a steering-committee hunch.

Taking it one step further

The Launchpad

Ideas that clear diligence graduate to the Launchpad, where they get a landing page, A/B-tested ads, and a real waitlist of qualified signups before anyone commits a dollar. Hit the demand bar, and agents build a working prototype.

You can also bring your own ideas straight to the Launchpad — and, if you want, have the seven-agent bench pressure-test and sharpen them first. And the bench keeps growing: we're adding more agents over time that you can draft as an idea moves from demand testing to prototyping to user pilots to full launch.

See what's live on the Launchpad
Who's behind this

Backed by people who have built this before.

$10M

from Polychain, Pantera, Accel, Jump Crypto and Animoca Brands — so the engine runs whether or not you're paying for it yet.

Polychain CapitalPanteraAccelJump CryptoAnimoca Brands
Advised by

Advised by the people who built Twitch, Crunchyroll, Rotten Tomatoes, Kabam, Hypebeast, Arbitrum and 9GAG.

KMKevin Ma
Kevin Ma
Founder & CEO
Hypebeast
YSYat Siu
Yat Siu
Cofounder & Chairman
Animoca Brands
JKJustin Kan
Justin Kan
Co-founder
Twitch & Fractal
DBDan Bunting
Dan Bunting
Co-Studio Head, Call of Duty
Treyarch
RCRay Chan
Ray Chan
Co-founder & CEO
9GAG
SGSteve Goldfeder
Steve Goldfeder
Co-founder & CEO
Arbitrum
KGKun Gao
Kun Gao
Co-founder & CEO
Crunchyroll
HLHolly Liu
Holly Liu
Co-founder
Kabam
IZIsaac Zu
Isaac Zu
COO
Nansen
KLKevin Lin
Kevin Lin
Co-founder
Twitch
PLPatrick Lee
Patrick Lee
Co-founder & CEO
Rotten Tomatoes
ANAshwin Navin
Ashwin Navin
Co-founder
BitTorrent
RCRandy Chung
Randy Chung
CTO
Bad Ideas
MKMehmet Korutürk
Mehmet Korutürk
Co-founder
Vanguard Watches
MKMegan Kaspar
Megan Kaspar
Founding Member
Red DAO
Team

The people steering it.

WSWon Soh
Won Soh
Co-CEO

Investor relationships & strategy · Ex-McKinsey

Deniz Özgür
Deniz Özgür
Co-CEO

Product, architecture & execution · Forbes 30U30

JRJosh Ramjit
Josh Ramjit
Head of Operations

Ops, finance & people · Latch (A → IPO)

MSMichael Scarpellini
Michael Scarpellini
Head of Partnerships

Enterprise & partner deals · Happiness Brand

J
Jason
Engineering Lead

Engineering & platform

Previously shipped at
McKinseyMorgan StanleyGoogleAppleNikeAdidasTinderDisneyActivisionEA GamesUbisoftFortnite
The team

The analyst bench you didn't have to hire.

Seven specialists, running continuously, each one showing its work. You make three decisions — set the theses, pick the ideas, decide to launch. Everything in between is agent work.

01
The Scout
Market Intelligence

Tracks where conviction and capital are concentrating.

02
The Listener
Demand Research

Finds where real users are underserved today.

03
The Watcher
Trend Analysis

Logs exactly what changed since the last run.

04
The Strategist
Strategy & Calibration

Updates the thesis ledger as the evidence moves.

05
The Inventor
Idea Formation

Turns whitespace into specific, buildable ideas.

06
The Operator
Diligence

Builds the pitch deck and founder diligence pack.

07
The Skeptic
Customer Validation

Runs synthetic customer panels to find the failure modes.

YOU
The Decider
Every call that matters

Three decisions. The bench does the rest.

Create your own incubator.

Build your profile, set your theses, and join the waitlist for your own personalized engine.

See the launchpad in action